As we all know, General Elections in India are very much around the corner. As the political climate heats up, we will soon start to see political debates picking up steam on online media. So the other day, I just did a quick random check on Google Trends to see which political camp is trending online. Here are some results.
From the BJP camp, Narendra Modi is pretty much crowned as their Prime Ministerial candidate. However, from the Congress side, there are still confusing signals, so I have randomly selected Rahul Gandhi as the next major opponent.As the graph shows, Namo far outruns Rahul Gandhi, as far as public interest goes.
The two major national parties, Congress and BJP are almost neck to neck, with the BJP having a narrow lead.
Now, ever since Narendra Modi was crowned as the BJP Campaign Committee head, there has been a lot of buzz and debate about the emergence of the personality cult in Indian Politics. So I also decided to generate a trending graph of Rahul Gandhi vs his party, the Congress. As can be seen, both are trending at same pace.
Now this is the interesting graph, albeit not a surprising one. A trending comparison of Narendra Modi vs his party, shows that Narendra Modi is generating far more interest in the public imagination than the BJP.
Personally, I feel that the emergence of the personality cult in Indian Politics is not a new phenomenon. Political parties in India have traditionally fought elections in the name of their most charismatic leader. eg Congress has been fighting elections under the Gandhi family name since ages.Similarly, for the numerous other regional parties, their leader is often the most recognizable face of the party.And greater the charisma of their leader, the better are the winning chances for that party.Well, as the trends above clearly show, Narendra Modi is generating not only more interest than his closest contender, but also more interest than his own party.